Top 4 Reasons Why Homes Do Not Sell
Has your listing expired with no reasonable offers? Are you wondering what went wrong? There are many reasons why an otherwise attractive and well-maintained home does not sell. The following are the Top 4 Reasons we have found for why good properties are passed over.
1. MARKETING. If it is not well marketed, nobody will see your home for sale. If you don’t have a strategic marketing plan, you don’t have a target audience to get that marketing plan to. If you don’t have good photos, videos or print content on your home then no one is going to make an appointment to see it. If nobody is coming to visit it, nobody is going to buy it, it’s that simple.
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2. CONDITION. People are coming to the house, but nobody is making an offer. Maybe the kitchen or bathroom is outdated, the paint colors are bad, the yard isn't maintained, or something is wrong with the foundation or roof. Whatever it is, you’re not addressing that issue that people are bringing up when they are looking at the home. In this case, you’re not going to sell it.
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3. STAGING. Making your home stand out and shine to any potential buyer can mean the difference between getting your dream offer, or having your home languish on the market as the sales price plummets. Clutter eats equity! Only necessities should be left out. Start packing now, because you are going to be moving soon anyway! Decluttering and rearranging a room can improve the presentation and the traffic patterns helping buyers imagine how to use the space..
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4. PRICING. The property is overvalued for the current market. If the home is priced well above what market value is, you won’t get people in the door, or at least not serious buyers. You’ll get people who will maybe give you an offer but more than likely it will be a direct proportion in price the other way with a ‘low-ball’ offer.
So, it’s either going to be it’s not well marketed, there’s something wrong with the home you’re not paying attention to or it’s over-valued for what it is. It’s either one or a combination of these 4 things. These are the 4 most important factors to consider when you’re selling your home.
Read more tips and common seller mistakes in Geni’s book Industry Secrets - That Get Your Home Top Dollar!
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